BUS 310 Targeted Marketing and Social Media

This course covers important aspects of online marketing in the social media age, with emphasis on developing targeted marketing strategies using social media. Topics include: search engine optimization, online advertising, pay-per-click advertising, e-mail marketing strategies, mobile marketing, online reputation management, web public relations, web development, and how social media works.

Credits

3

Prerequisite

BUS 101 or BUS 107 and ENG 101; or Departmental Permission

Offered

F and Sp